This video is clearly meant to target more of the male football watching population. Initially the added cameo of supermodel Brooklyn Decker is an instant attraction, add that to football and you will get some hits. Although Miss Decker was in for literally 3 seconds it was a good strategy to lure me in. The information is presented in a different way than your standard ESPN or Internet sports video. It has more of a humorous flair and as the message is the shame report it is poking fun at others misfortunes, which always gets a good laugh and keeps people interested. The sound effects, (the banners and fighting sound) the highlights, clips of other coaches and voice overs all meant to make this unique
The way this is presented is clearly meant more for entertainment than lets say how a newspaper or a clip of bad NFL plays on CNN would approach this. For example compare the first 20 seconds of this piece to how Sports center begins they are very different yet both want to share a sports story with you.
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